Fabletics: Leveraging User-Reviews to Create a Successful Brand

Digital marketing experts are encouraging modern companies to adopt review-centric marketing strategies in addition to the customer-centric strategies that they already have in place. Diana Wertz, a digital marketer, is convinced that companies that embrace the relatively new marketing strategy are poised to go the Fabletics way.


Fabletics is an embodiment of a company that has attained success through paying attention to the modern buyers who are review-centric. Kate Hudson, Don Ressler, and Adam Goldenberg have built a competitive brand in just four years with revenues slightly short of $25O million. While modern buyers shy away from subscription-based companies, Fabletics is signing up new members each day. So far, the company has over one million paying members. However, the speed at which Fabletics is expanding is admirable: over 200 percent since 2013. Such a colossal expansion could not be possible in the U.S alone. Indeed, the company now serves more than its American clients. Fabletics was initially established to offer athleisure products for women. However, the company now has an athleisure line for men. In fact, the company is diversifying with the recent introduction of dresses.


Fabletics success may seem too good to be true, but in her article, Wertz argues that review-centric marketing strategies are at the heart of modern marketing. She suggests that modern consumers who are increasingly making their purchases through online stores are biased in favor of positive reviews especially user-reviews. They search for comments from other users who have experienced a productservice that they intend to acquire. A positive (s) review of a product or a service is a plus for the company as the modem buyer is likely to spend their cash on them. Needless to say, negative reviews have a negative impact on businesses. What’s more, positive reviews ward off price wars as buyers do not fall into the trap of buying a product/service because of the low price tag on them. In fact, modern buyers are willing to spend more as long as they derive value from their purchases.


Wertz’s article indicates that’s buyers trust online reviews. The trust they have in them is comparable to the confidence they have on products services recommended by people they know even though user-reviews emanate from strangers. A BrightLocal survey confirmed that over 84 percent of online shoppers trust online reviews. The sentiments were echoed by Peter Holten Mühlmann, Trustpilot Founder, and CEO, who affirmed that online shoppers are skeptical of traditional marketing and advertising. Mühlmann concluded by stating that smart brands like Fabletics have taken note of the recent developments in marketing and are capitalizing on them.


Fabletics is also leveraging Kate Hudson’s fame to establish its brand. The iconic actress samples Fabletics’ athleisure products each month and picks her favorite products. While consumers trust user-reviews, they are likely to trust them more if the reviews are coming from someone they know. Kate is famous, going by her Facebook, and Instagram accounts, Kate has over eight million followers. She recently unveiled Demi Lovato’s collaboration with the company.

The American Institute of Architects’ Quest to Elevate Architecture

     In 1857, a group of 13 architects in New York formed the American Institute of Architects, a membership-based professional body aiming to improve the technical and practical perfection of architects. The 13 initial members wanted to elevate the profession’s standing. Today the organization has over 90000 licensed members who adhere to a strict code of ethics. Before the establishment of the AIA, anyone could easily assume the architect position. The United States did not have many schools for architecture, and there was little order in the profession.

The AIA provided the much-needed united voice that influences the government’s decisions regarding the sector and ensures quality services for the public. The organization works closely with other players in the architecture industry to help synchronize the construction industry and provide sanity. To help improve the firm’s image and support the profession, the American Institute of Architect’s firm carries out education and community outreach. The organization is keen on serving the public by ensuring the designs of public spaces are elevated and availing well designed to provide affordable housing to Americans.

Robert Ivy serves as the Washington DC-based firm’s chief executive officer. The nonprofit organization is governed by a board of directors and works like a national organization. With a full-time staff of over 200 employees, AIA has 300 local and state subsidiaries that spread from the United States to Hong Kong, Japan, and Europe. In contributing to its professionals, AIA has several awards and honors that awarded to members who make significant contributions to the architecture industry. Some of these honors include the AIA Gold Medal and the Architecture Film Award. The nonprofit also has a magazine to educate the public and publish architectural content.

In 2012, the AIA named Robert Ivy the successor for Christine McEntee as CEO and Executive Vice President. Ivy previously served as the Editor in chief the journal, Architectural record. The journal became one of the most read architectural journals under Ivy’s leadership and earned seven Folio Design Awards, and 26 Jesse H. Neal Awards among other awards. Robert’s leadership at the publication won him various awards including the Crain Award and the McGraw Hill award for management excellence.

Along with a Bachelor of Arts degree in English, Robert Ivy has a Master’s degree in Architecture from the Tulane University. Robert is also Fellow of the AIA,

The Academy of Art University: More Than A School For Fashion

Existing on the vanguard of creativity and innovation is the Academy of Art University. The school has been going strong since the 1920s and as of today, it is one of the premier fashion and art schools in the world. Inspiration and talent is something that can be found here for 365 days a year. The beat never stops as the old saying goes and the Academy of Art University has been on a mission to fully prepare its students for a wide range of employment jobs. This institution was founded by Richard Stephens, and it delivers exceptional graduate, undergraduate, portfolio development programs and certificates. Its campus is considered to be urban as it sits right in the heart of San Francisco.


Did you know that this school has produced plenty of honorable talent? Many of these talented individuals have displayed their work and have graced the stages of New York Fashion Week. Located at Skylight Clarkson Square, New York Fashion Week is the very definition of style. By the way, this is considered to be the official residence for all things style. The Academy of Art University has been participating in this wonderful event for 21 years straight. This just so happens to be the place where new names are implemented into the spotlight. This school has represented itself really well with a multitude of menswear and womenswear collections. There were at least 10 MFA and BFA graduates that were a part of the festivities.


Being so prominent, New York Fashion Week is an open door for any and everything fashion related. Of course, this fashion relation comes in the form of attire. The school actually offers more than fashion and art. It’s just like any other higher learning facility as it offers academics, sports and student clubs. Thanks to its growth, this for-profit art school provides online arts education. The future of the school is in great hands as the Academy of Art University continues to change the status quo.


Betsy’s All-Round Stance

Betsy is a businesswoman and a politician who currently serves as the United States secretary of education. Betsy has been a public figure since she started campus politics. She has been the frontrunner in numerous campaigns and has even served as chairperson of the Michigan Republican Party. Dick DeVos is her husband. He has also been in public and was nominated for Michigan’s governor position.


Besty has been identified as a reformer over her active years. She has funded various campaigns in the country. Betsy and Dick DeVos spent a huge amount of their wealth bankrolling Republican candidates in their campaigns and also gave ten folds of these to a philanthropic foundation that they established in the late 1980s. She has been recognized as a politician and a firm Christian.


The DeVos Foundation’s activities since its launch in 1989

The breakdown of the foundation’s charity work is illustrated below;


  1. Approval of $400,000 that assisted a former CNN anchor to launch her education site. The anchor who is known as Campbell Brown owes the success of her site by the name The 74 and that of her nonprofit organization that is known as The Partnership for Educational Justice to Betsy.
  2. The foundation donated $150,000 to Success Academy Charter Schools in the year 2015. A sum of a similar amount was to be paid in future.

iii. A sum of $150,000 was given to The Potter’s House in 2015. The Christian school that is located in Grand Rapids, Michigan was privileged to be a receiver of the philanthropic acts of the foundation.

  1. Betsy and Dick DeVos also gave $100,00 to the nonprofit Alliance for School Choice. Betsy is a former chair of the school that is in collaboration with the American Federation for Children.
  2. Christian groups have also benefitted from Betsy’s charitable heart. The Grand Rapids Christian school received $350,000. The Ada Christian School Society received $50,000. These are just a few examples of Betsy DeVos’ philanthropic deeds to Christian institutions.
  3. Betsy DeVos’ family donated a sum of $750,000 to the American Enterprise Institute for Public Policy. She is also the current chair of the Washington based conservative organization. An extra $1 million had been approved for its future funding.

vii. The John F. Kennedy Center for Performing Arts received $250,000 from the DeVos’ foundation.

viii. Higher education institutions have not been left behind on Betsy’s list of charity work. This has been seen by her donation to Universities such as The University of Maryland College Park Foundation that received half a million dollars.



Betsy DeVos philanthropy is well evident from the donation to a variety of entities. She also dedicated her experience in management to serving in the boards of these organizations.


Follow Betsy DeVos on Facebook for updates.

Freedom Debt Relief Reviews

Freedom Debt Relief company started way back in 2002 with the aim of helping the customers out of debt. Since then, it has been able to resolve over $7 billion under its settlement program. To qualify for the program, you are supposed to have over $7,500 worth of debt. The company has also prioritized on excellent services. The low rates that are applicable on debt financing make the Freedom Debt Relief to be an outstanding debt settlement company.

Excellent Customer Care Services

According to the Freedom Debt Relief, several clients report back having received quality services. This tactic has made the company to remain at the top. Additionally, the company offers a one debt consultant during the settlement process. From the Freedom debt relief reviews, the customers show satisfaction from the company’s operations.

Cost Effectiveness

The service fees range between 15% – 25% of the total debt enrolled. The prices are low in comparison with other debt relief companies. The customers are given 24 hours, seven days a week online debt management dashboard. It is meant to help clients in resolving their debt within 24 – 48 months.

Positive Reviews

The Freedom Debt Relief reviews show the satisfaction with encouraging customer care services they have received from the organization. The clients express the appreciation that the company does not charge the upfront fee for the services they provide.

According to the Freedom Debt Relief reviews, it is easy to deduce that the company’s dedication points towards providing incredible services at it help the clients in settling debts.


JHSF is on Its Way to Becoming the Largest Real Estate Company in Brazil

As with people, the true character and strength of a company are tested during difficult times. In 2015, Brazil experienced a financial crisis that affected most of the sectors of the country’s economy. Among the hardest hit industries was the real estate industry. However, as real estate developers experienced losses and some even winded up, one company peculiarly remained profitable: JHSF. However, there is nothing peculiar about JHSF’s success. Rather, it is the result of decades of diversification efforts that now significantly cushion the company from any shocks in the real estate industry. While JHSF’s model was seriously questioned in previous years, many companies are now seeing the wisdom behind it and seeking to emulate it.

In addition to commercial and residential development, JHSF engages in three other business units. The first of these three is the shopping mall department. The company has developed and actively manages up to five shopping malls spread across Brazil. To further take advantage of its shopping mall business, JHSF has in recent years gotten into exclusive agreements to have some of the most prestigious fashion brands in the world have their flagship stores in its malls. The other business unit is its hotel division. The company owns a number of hotels and restaurants under the Fasano brand, having acquired them more than a decade ago. The final business unit is the company’s most ambitious yet risky yet: an international airport. JHSF is currently developing a private international airport to cater to the business community in Sao Paulo. Once complete, the project will elevate JHSF to one of the largest real estate players in the world.

The man behind JHSF’s ambitious growth is Jose Auriemo Neto, its current CEO, and Executive Chairman. Having been with the company for over 14 years, he is well versed in its culture and objectives. Even before becoming CEO, he was at the center of the development of the company’s service and shopping mall departments.

Away from work, Mr. Neto prefers to stay away from the limelight. He often spends time with Mariana, his wife, and their children. He is also quite fond of traveling.


Securus Technologies Reforming the Correctional Industry with Advanced Technologies

The field of inmate communications is highly competitive, and many new companies are surfacing regularly to grab the significant market share of this multi-billion dollar industry. One of the enterprises that are known for offering reliable and economical services in the correctional industry is Securus Technologies. The company was founded in the year 1986 with the aim to transform the correctional industry and offer cutting-edge inmate communications and correctional technology.

Securus Technologies has a research and development wing based in Dallas, which focused on developing new technologies to provide better services to the end users. Presently, the company serves more than 1.2 million inmates across the United States, Canada, and the District of Columbia. Over 2,600 correctional facilities use Securus Technologies’ services, and they are more than happy with the services they receive. In the past few years, Securus Technologies to continue to develop its services and innovate existing and new products have invested over $600 million for research and development. The company has over 70 patents to its name and continues to acquire new licenses to expand its service portfolio.

I have used the Securus Technologies’ services for many years now and feel that it is one of the most reliable firms in the inmate communications industry. As a law enforcement officer, I completely relate to the press release published by the company online, where the law enforcement officers have praised the company for its products and services. The investigative solutions offered by the firm helps the law enforcement agencies to protect the civilians and keep the criminals in check. I feel that Securus Technologies is contributing majorly to the development of a better and more secure society. I hope that the company continues to develop new products and services that would help inmates get connected to their loved ones and law enforcement agencies to protect the civilians.

Slow And Steady Wins The Race

Handy is a great real-life example of how the tortoise won out over the hare. In years past, it was the hare’s race to lose with over-spending for the sake of quick profits being the norm. But with funds drying up it was time for all participants to re-think their strategy, which Handy did a good job of doing. Yes, accumulating a customer base is vitally important, but a customer base does no good if the money spent to acquire it outpaces the profits realized from it. No company will succeed without making a profit, so Handy shifted gears. It had to in order to survive a very competitive business race where everyone else was shifting from growth to profits.

The slow and steady process of taking a customer base and focusing on the profits to be made from it has proven to be a good strategy for Handy.com. It wasn’t without the occasional pitfall though, but the owners were determined to make this work. They were not the first in their field of business to do this, but their innovative business ideas coupled with patience has proven to be a winning formula for this on-demand cleaning service. The confidence in their abilities didn’t hurt either, and now they are leading the pack of other businesses such as theirs, and it is all due to their change in focus.

Healthy Hair Journey Featuring Wen by Chaz Dean

With a celebrity clientele and main stream media success, Chaz Dean (https://chazdean.com/store.aspx) is quickly becoming the biggest name in hair care. The Vermont native traveled various states as a youth. Raised by his grandparents, Chaz Dean saw sleek elegance around him early on.

Chaz’s grandmother worked with fabric. His grandfather was a craftsman. He created and designed furniture pieces that would later inspire Chaz. From a very early age Chaz began to interpret beauty. He later incorporated his ideal image into an innovative hair care product.

Wen by Chaz Dean is a all in one conditioner. Considered one of the best on the market, Wen combines various elements to provide the ultimate conditioning cream. Chaz  sells his products on eBay, QVC and the Guthy-Renker online store.

Emily McClure recently took to social networks to declare her love for WEN hair products. In a week long journey, Emily posted daily pictures of the positive effects Wen had on her.

During her popular documented journey of using Wen hair conditioning products, Emily has seen significantly less frizzy hair. The overall health of her hair is equally positive. She notes her hair is more balanced and vibrant. Emily no longer posses overly greasy roots. By week two, Wen conditioning managed to balance and add a noticeable amount of shine and nutrition to her hair.