New York-based event planner DeJuan Stroud is known for his outrageously fancy parties and exquisitely beautiful floral decorations. Stroud was recently in Houston to help inspire other party planners by dazzling professionals and amateurs alike with his opulent floral designs. DeJuan also had some interesting stories about working with some of his most famous clients, including Jon Bon Jovi, Michael Bloomberg and Donald Trump.
Houston’s Back Row Home will present DeJuan Stroud for an informative talk and book signing for his latest work, “Designing Life’s Celebrations.” Recently, CultureMap interviewed Stroud, and got some insight into the Alabama natives design philosophy.
CultureMap inquired about Stroud’s party planning for such big names. The event planner shares that people like Trump and Bloomberg are “at the top of their game,” so they expect to work with those who are also extremely proficient in their fields. Stroud states that when he works with these types of clients, he is more motivated to be his most creative self.
DeJuan also recalls the time that he organized a party for Donald Trump, where Aretha Franklin was performing. Stroud shares that Franklin is one of his favorite singers, and he got the chance to hear her rehearse while he was organizing a floral arrangement. This is one of the “perks” of being in the event planning business.
When CultureMap asked Stroud about the components that make up a successful party, he shared that the most important thing is creating a comfortable environment. Stroud also says that it’s best to include elements in the party decor that will grab people’s attention. Finally, DeJuan says the right lighting can make anyone look their best at the event.
Other event planning companies based in New York are taking much of Stroud’s advice in order to achieve their own success. Twenty Three Layers is a full-service design and event planning firm, combining style and skill to help clients pull of a fabulous event. Whether clients need wedding decor, corporate event planning, or one-of-a-kind celebrations, Twenty Three Layers is committed to getting the job done and making a lasting impression.