As with people, the true character and strength of a company are tested during difficult times. In 2015, Brazil experienced a financial crisis that affected most of the sectors of the country’s economy. Among the hardest hit industries was the real estate industry. However, as real estate developers experienced losses and some even winded up, one company peculiarly remained profitable: JHSF. However, there is nothing peculiar about JHSF’s success. Rather, it is the result of decades of diversification efforts that now significantly cushion the company from any shocks in the real estate industry. While JHSF’s model was seriously questioned in previous years, many companies are now seeing the wisdom behind it and seeking to emulate it.
In addition to commercial and residential development, JHSF engages in three other business units. The first of these three is the shopping mall department. The company has developed and actively manages up to five shopping malls spread across Brazil. To further take advantage of its shopping mall business, JHSF has in recent years gotten into exclusive agreements to have some of the most prestigious fashion brands in the world have their flagship stores in its malls. The other business unit is its hotel division. The company owns a number of hotels and restaurants under the Fasano brand, having acquired them more than a decade ago. The final business unit is the company’s most ambitious yet risky yet: an international airport. JHSF is currently developing a private international airport to cater to the business community in Sao Paulo. Once complete, the project will elevate JHSF to one of the largest real estate players in the world.
The man behind JHSF’s ambitious growth is Jose Auriemo Neto, its current CEO, and Executive Chairman. Having been with the company for over 14 years, he is well versed in its culture and objectives. Even before becoming CEO, he was at the center of the development of the company’s service and shopping mall departments.
Away from work, Mr. Neto prefers to stay away from the limelight. He often spends time with Mariana, his wife, and their children. He is also quite fond of traveling.